Logos Redesigned: How 200 Companies Successfully Changed Their Image
pdf | 27.3 Mb (zip)
Название: Logos Redesigned: How 200 Companies Successfully Changed Their Image
Издательство: Collins Design
Автор: David E. Carter
Год: 2005
Количество страниц: 192
Формат: PDF
Размер: 29 Mb
Язык: английский
A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage.
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