Sheldon: If you took advantage of modern marketing techniques and optimized your manufacturing process, you might be able to make this a viable business.techniques
Penny: You know about this stuff?
Sheldon: Penny.... I'm a physicist. I have a working knowledge of the entire universe and everything it contains.
Penny: Who's Radiohead?
Sheldon: I have a working knowledge of the important things in the Universe.
<...>
Sheldon: No, You're thinking of the moving assembly line- an understandable but not excusable mistake . The moving assembly line - that was introduced by Henry Ford in 1908. That innovation was what made possible our modern consumer culture by enabling a low unit cost for manufactured goods. I guess that isn't one of the topics covered by your Radiohead.
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The Big Bang Theory