Increasing Your AdWords Quality Score - Facts You Should Know
If you know what you are doing, you can take advantage of Google AdWords to send a lot of targeted visitors to your website in a short timeframe. However, in order to find real success with the AdWords program, it's important that you focus on boosting the Quality Score of your AdWords account. So the question is, how do you go about doing that? What can you do? Let's find out in the article below ... No matter whether you're running an AdWords campaign about ecobags or any other subject, it's critical that you focus on the High quality Score.
Filter Out: When you're choosing the keywords for your AdWords campaign, sometimes you may add keywords that are just too broad for your product. When you have this kind of keyword, you'll generally get lots of impressions but few click-throughs, which means they're not performing well. You can see this with all kinds of keywords, whether they're broad or not. It's best to filter out any keywords that you see are producing a large number of impressions despite an unimpressive CTR. To succeed with Adwords, it's essential to carefully monitor how effectively all of your keywords are performing.
Improve Your Landing Page: The better your landing pages are, the better their performance will be and the more impact they will have on your Quality Score, helping to increase it. You need to ensure that it takes as little time as possible for your landing pages to load. You need to optimize the CSS code of your landing page and its images by removing calls to external sources as well as cleaning up your code and removing what is unnecessary. On the other hand, there's no need to overdo it by compressing CSS or JavaScript code. All you need to do is reduce the number of calls to external scripts while keeping the size of your image files as low as possible. A tracking program such as Google Analytics is perfect to help you determine the bounce rate of your landing page. If you find that you have a pretty high bounce rate then you need to change your page up to reduce it as much as possible. As an example, if your ad campaign is about LED light bulbs, then ensure it's relevant.
You Need a Good History: It is essentially that you are continuously working on improving your Quality Score because it's the only way to ensure that you are getting the most out of your AdWords campaign. When calculating your overall Quality Score, Google uses historical performance data from your AdWords account. Therefore, it makes sense for you to ensure you have a positive history. Compared to someone with a new account or one that has a problematic history, you will have many more benefits. When it comes to AdWords, it's obviously a good idea to practice some patience.
Last but not least, you need to ensure that you are well aware of the quality rules Google imposes to make sure you are doing everything properly. Why not take advantage of all the information Google provides when it comes to the quality of your campaign? As long as you are able to get the best quality score for your led bulbs campaign, there's no searching back.
Related Resources:
AdWords Quality Score - How You Can Improve It
The AdWords Quality Score - How to Boost It
Filter Out: When you're choosing the keywords for your AdWords campaign, sometimes you may add keywords that are just too broad for your product. When you have this kind of keyword, you'll generally get lots of impressions but few click-throughs, which means they're not performing well. You can see this with all kinds of keywords, whether they're broad or not. It's best to filter out any keywords that you see are producing a large number of impressions despite an unimpressive CTR. To succeed with Adwords, it's essential to carefully monitor how effectively all of your keywords are performing.
Improve Your Landing Page: The better your landing pages are, the better their performance will be and the more impact they will have on your Quality Score, helping to increase it. You need to ensure that it takes as little time as possible for your landing pages to load. You need to optimize the CSS code of your landing page and its images by removing calls to external sources as well as cleaning up your code and removing what is unnecessary. On the other hand, there's no need to overdo it by compressing CSS or JavaScript code. All you need to do is reduce the number of calls to external scripts while keeping the size of your image files as low as possible. A tracking program such as Google Analytics is perfect to help you determine the bounce rate of your landing page. If you find that you have a pretty high bounce rate then you need to change your page up to reduce it as much as possible. As an example, if your ad campaign is about LED light bulbs, then ensure it's relevant.
You Need a Good History: It is essentially that you are continuously working on improving your Quality Score because it's the only way to ensure that you are getting the most out of your AdWords campaign. When calculating your overall Quality Score, Google uses historical performance data from your AdWords account. Therefore, it makes sense for you to ensure you have a positive history. Compared to someone with a new account or one that has a problematic history, you will have many more benefits. When it comes to AdWords, it's obviously a good idea to practice some patience.
Last but not least, you need to ensure that you are well aware of the quality rules Google imposes to make sure you are doing everything properly. Why not take advantage of all the information Google provides when it comes to the quality of your campaign? As long as you are able to get the best quality score for your led bulbs campaign, there's no searching back.
Related Resources:
AdWords Quality Score - How You Can Improve It
The AdWords Quality Score - How to Boost It