Each year, Yoplait makes their yogurt lives pink, and then donates 10 cents to Susan G. Komen for the Cure for each lid mailed back to them, up to 1.5 million.
Lids are due by December 31, 2008 - and they must be the pink ones!
The mailing guide is here:
http://www.yoplait.com/slsl/downloads/mailing_guide.pdf More information on the program can be found here:
http://www.yoplait.com/slsl/Default.aspx