Mark Cuban on Television Advertising
The future of the TV commercial is from the past.
Some of you might know Mark Cuban as the eccentric dot-com billionaire who owns the Dallas Mavericks. Some of you might remember that he had some sort of reality show on one of the major networks. What most people don't realize is this guy is a genius on the business world, I mean he had to do something to make those billion or so dollars. While I originally started reading his blog for the NBA stuff, oftentimes his take on the broadcasting business is far more enlightening.
Anyways, he advocates returning to live ads. The main point being that a live ad allows for spontaneity and will be different (possibly topical) each time you watch it.
In my group of friends, we're absolutely enthralled with the "Why so Blue Panda Bear?" Milky Way commercial. In my opinion it's mostly because of the high WTF quotient, combined with the fact that if we made commercials they'd all be like that. But another part of the reason for that irrational love, in my opinion, is that despite being planned the commercial seems spontaneous, almost improvised, in delivery.
Just a little food for thought as I start to figure out how to use this journal again.
Some of you might know Mark Cuban as the eccentric dot-com billionaire who owns the Dallas Mavericks. Some of you might remember that he had some sort of reality show on one of the major networks. What most people don't realize is this guy is a genius on the business world, I mean he had to do something to make those billion or so dollars. While I originally started reading his blog for the NBA stuff, oftentimes his take on the broadcasting business is far more enlightening.
Anyways, he advocates returning to live ads. The main point being that a live ad allows for spontaneity and will be different (possibly topical) each time you watch it.
In my group of friends, we're absolutely enthralled with the "Why so Blue Panda Bear?" Milky Way commercial. In my opinion it's mostly because of the high WTF quotient, combined with the fact that if we made commercials they'd all be like that. But another part of the reason for that irrational love, in my opinion, is that despite being planned the commercial seems spontaneous, almost improvised, in delivery.
Just a little food for thought as I start to figure out how to use this journal again.