PROCRASTINATION

[flyingfaeries]

Interesting, if not very PC, article about beauty, mainly focused on Dove's latest campaigns:
Another Dove ad, focusing on girls’ insecurities about their looks, concludes, “Every girl deserves to feel good about herself and see how beautiful she really is.” Here, Dove is encouraging the myth that physical beauty is a false concept, and, at the same

Comments

[eviltofu]

At the bus stop near my place, there is a two sided advertising board. On one side it has the Dove Ad (15 years old is the average age where girls develop bad eating habits, etc). On the other side, there is an ad for Kentucky Fried Chicken.

[flyingfaeries]

hahaha!

[jemauvais]

I think in their haste to lambast the supposedly sexist and dated concept of the Singapore Girl, everyone has lost sight of the fact that in the ensuing 35 years after her revolutionary inception in 1972, the Singapore Girl has iconified not just Singapore Airlines but Singapore itself.  The Singapore Girl is one of the most recognised icons in commercial aviation, right up there alongside the 747, Concorde and Comet, and I don't think any other airline trump the fact that in any airport around the world, the words 'Singapore Airlines' don't have to appear anywhere, as long as you have that cardboard cutout of a beautiful young woman in that kebaya, you instantly think of SIA.

Now something that put Singapore on the world map like that isn't something you throw away lightly.

Besides, as Smith pointed out, most good inflight service is what counts most to most passengers.  When you see that iconic kebaya, you somehow already know that you'll be getting good service.  If that's not good corporate branding, what is?