I'm on the M&S customer survey panel, which is occasionally interesting but more often infuriating. Every so often, I get an email asking me to do a survey in which, for about a dozen items of clothing, I give a written comment, a 'they would pay' price (on a badly set-up sliding scale that just gives the option of five prices equally spaced between x and y, so that the options are things like "£24.35" rather than "£25") and a 'what do you think' on a scale of 1-5 (but with silly names). Mostly they're ok, although they do sometimes make me want to head-desk when they include the same basic item three or four times but with (say) a different pattern of sparkly embroidery on the front: how am I supposed to say anything different about them?
Today, though, I've just had eight pairs of men's underpants, identical other than a different colour/pattern trim on the elastic. I may just give up on it....
(Questions I'd really like them to ask me might, based on my visit in-store yesterday, include "Would you like to buy women's gym clothes in colours other than (shades of) grey, pink and occasional turquoise?" This is, of course, not limited to M&S. Where are the beige leggings?)
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