...with the minimum amount of moo.
The message at the URL below illustrates how not to achieve that.
http://news.livejournal.com/102286.html This time, our ingenious LJ team has bestowed on us a new and novel way of annoying your friends. You, yes you, can give to the people on or off your F-list, a can of a new and wonderful beverage invented by An Large Soft Drinks Company. This little can will stay on your profile for a week or two, then disappear. Now if the recipient of that benevolence is a user who has paid not to see ads, then tough. They still get their can-o-soda. Brought to you by $DRINKS_COMPANY. The new invention of corporate-sponsored "V-gifts", it seems, is not well received.
LiveJournal is really turning pissing off their customers into an art form these last few months.