Save the Women, Not the Boobies
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The trouble with these cleavage-ogling breast cancer campaigns is that, like most advertising, they place a disproportionate emphasis on straight male sexual desire and reduce a woman’s value to a body part. It seems particularly crass that women’s health funding should depend on the same sort of eye-candy marketing that sells beer, chicken wings, and Axe cologne.
In reality, breast cancer is a brutal, unsexy disease that can quickly spread to the lymph nodes and blood system. And it’s growing more and more alarmingly common; about 1 in 8 American women are expected to get breast cancer in their lifetimes. When diagnosed, a woman has two disfiguring treatment options: Mastectomy, or lumpectomy with intense chemotherapy, which will also make all their hair fall out. Even if you insist that campaigns bent on “Saving the Ta-Tas” are equal-opportunity boob-lovers that desperately wish to protect all shapes, sizes, and ages of tits, that still doesn’t change the impact on breast cancer survivors who lose their breasts to mastectomies. How these women supposed to feel about themselves when their most prized assets are gone? We sacrificed the ta-tas to save the woman-can we get a cheer for that?
”-Save the Women, Not the Boobies
Lisa Hix, Jezebel.com
The trouble with these cleavage-ogling breast cancer campaigns is that, like most advertising, they place a disproportionate emphasis on straight male sexual desire and reduce a woman’s value to a body part. It seems particularly crass that women’s health funding should depend on the same sort of eye-candy marketing that sells beer, chicken wings, and Axe cologne.
In reality, breast cancer is a brutal, unsexy disease that can quickly spread to the lymph nodes and blood system. And it’s growing more and more alarmingly common; about 1 in 8 American women are expected to get breast cancer in their lifetimes. When diagnosed, a woman has two disfiguring treatment options: Mastectomy, or lumpectomy with intense chemotherapy, which will also make all their hair fall out. Even if you insist that campaigns bent on “Saving the Ta-Tas” are equal-opportunity boob-lovers that desperately wish to protect all shapes, sizes, and ages of tits, that still doesn’t change the impact on breast cancer survivors who lose their breasts to mastectomies. How these women supposed to feel about themselves when their most prized assets are gone? We sacrificed the ta-tas to save the woman-can we get a cheer for that?
”-Save the Women, Not the Boobies
Lisa Hix, Jezebel.com