What manner of idiocy is this? They even acknowledge that BMI as an isolated measure is not a reliable indicator of health, but hey, they'll use it anyway, 'cause it's easy. *facepalm*
Also, as is noted at the above link, reducing the buying power of people who are theoretically less healthy, specifically in regards to buying what should be healthier foods, makes no sense.
I've been annoyed that there wasn't a WF nearby. Now, I'm just as glad they're not. Won't be making any special trips to one anytime soon.