An open letter.
Dear Wendy's:
I just had the Turkey and Swiss sandwich from your new Frescata line of deli sandwiches, and I must say, I was not impressed. Yes, I know that deli sandwiches are what all the cool fast food restaurants are doing these days, but come on, Wendy's is not about being hip. Have you seen your logo lately? It says Wendy's Old Fashioned Hamburgers. Old Fashioned. Got that? And look at your late CEO, the great Dave Thomas--God rest his soul--he realized that his appeal, and his restaurant's appeal wasn't in its attention to trends, but in its attention to good food and its everyman persona. The deli thing is part of this whole fast-food-gets-healthy trend, but you did the exchange-your-fries-for-a-salad-at-no-charge thing with your combos, and that was more than adequate. I appreciate your noble attempt at a deli line, but it's time to give it up. Leave the deli stuff to the deli pros and stick to what you know you're good at doing: making delicious fast food at affordable prices. I don't think I would have forgiven a lesser restaurant for this fiasco, but I can't stay mad at you. Besides, you had me at "10-piece all white meat chicken nugget combo." Just take a little time to think out your actions before you go off all half-cocked and try to be the hero. Remember, WWDD? What would Dave do? He never steered you wrong. Keep that in mind and it will be smooth sailing from here.
Love,
Anthony
I just had the Turkey and Swiss sandwich from your new Frescata line of deli sandwiches, and I must say, I was not impressed. Yes, I know that deli sandwiches are what all the cool fast food restaurants are doing these days, but come on, Wendy's is not about being hip. Have you seen your logo lately? It says Wendy's Old Fashioned Hamburgers. Old Fashioned. Got that? And look at your late CEO, the great Dave Thomas--God rest his soul--he realized that his appeal, and his restaurant's appeal wasn't in its attention to trends, but in its attention to good food and its everyman persona. The deli thing is part of this whole fast-food-gets-healthy trend, but you did the exchange-your-fries-for-a-salad-at-no-charge thing with your combos, and that was more than adequate. I appreciate your noble attempt at a deli line, but it's time to give it up. Leave the deli stuff to the deli pros and stick to what you know you're good at doing: making delicious fast food at affordable prices. I don't think I would have forgiven a lesser restaurant for this fiasco, but I can't stay mad at you. Besides, you had me at "10-piece all white meat chicken nugget combo." Just take a little time to think out your actions before you go off all half-cocked and try to be the hero. Remember, WWDD? What would Dave do? He never steered you wrong. Keep that in mind and it will be smooth sailing from here.
Love,
Anthony