Because I am oh so incredibly in love! *sigh*
There are a great multitude of feelings that could and most likely do arise from what one would consider to be "love," or being "in love," and those feelings are very similarly created by an almost identical feeling; infatuation.
Bottom Line: Is infatuation love? No. But it feels like it.
So... what happens when the infatuation wears off?
Whether it be a week, a month, or a year later, you finally see the person for who they are, and if underneath that impressive facade you have grown so accustomed to there isn't a single tangible thing you can build a relationship off of, you will have to face the truth. The truth being that you cannot base a relationship off of a false pretense; a facade; a superficial trait that you may be attracted to when you don't know the actual person behind the mysterious exterior.