World Water Day
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World Water Day 2010 is on 22 March
There's an outfit calling themselves One Difference who install Play Pumps in far-off places where access to clean water is at best limited and at worst non-existent.
In preparation for World Water Day, a replica of one of these pumps is to be installed in Terminal 5 at Heathrow Airport, so that lots of people can see it and wonder why no one ever thought of such a brilliant idea before.
One Difference market bottled water. They also market condoms. Obvious combination really... All profits from the sale of the water go to fund Play Pumps. All profits from the sale of the condoms go towards AIDS, HIV and related education projects. Brilliant, huh?
Even if you never buy bottled water or condoms (there are other products in the, er, pipeline), the nice people at One Difference want you to be aware of their existence and to tell all your friends about them.
They even have a group on Facebook, and if they can get so many supporters by World Water Day a Play Pump will be installed somewhere in that group's name. By doing this, they've also ensured that thousands of people have heard of them - and that can only be a good thing because it raises awareness of the problems faced by people without sensible access to clean water, and it also raises awareness of how some of those problems can be solved.
One Difference; One Water; because it's One World.
Thank you for reading. Will you tell everyone else now, please?
This post has a lot of links. Please follow at least one of them.
World Water Day 2010 is on 22 March
There's an outfit calling themselves One Difference who install Play Pumps in far-off places where access to clean water is at best limited and at worst non-existent.
In preparation for World Water Day, a replica of one of these pumps is to be installed in Terminal 5 at Heathrow Airport, so that lots of people can see it and wonder why no one ever thought of such a brilliant idea before.
One Difference market bottled water. They also market condoms. Obvious combination really... All profits from the sale of the water go to fund Play Pumps. All profits from the sale of the condoms go towards AIDS, HIV and related education projects. Brilliant, huh?
Even if you never buy bottled water or condoms (there are other products in the, er, pipeline), the nice people at One Difference want you to be aware of their existence and to tell all your friends about them.
They even have a group on Facebook, and if they can get so many supporters by World Water Day a Play Pump will be installed somewhere in that group's name. By doing this, they've also ensured that thousands of people have heard of them - and that can only be a good thing because it raises awareness of the problems faced by people without sensible access to clean water, and it also raises awareness of how some of those problems can be solved.
One Difference; One Water; because it's One World.
Thank you for reading. Will you tell everyone else now, please?