Smarties Commercial: A Positive Message?

Feb 28, 2008 09:47

This commercial, aside from being catchy and all that, really has got me thinking about the message behind the songs/images.

Lyrics:

Sometimes I'm right, but I can be wrong
My own beliefs are in my song
A blue one, a pink one, a purple and then...
Makes no difference what group I'm in
We gotta live together
I am everyday people

and then the slogan, "Smarties: Show your Colours".

Definitely a play on different races and how the different colors in Smarties represent racial diversity.... yes?



Also, this commercial marks a change from the old smarties slogan: "When I eat my Smarties, I eat the red ones last".

I must say, I like the new message. Obviously comparing separating your Smarties to racial segregation is kinda silly, but I like the idea regardless.

race, pop culture, advertising-media

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