Channing's Brilliant Move to Promote 22 Jump Street
Last Friday, when I first saw Jean-Claude Van Damme's Volvo Semi-trucks commercial, I was amazed. And I also thought of the idea of Channing doing the same split. Fast forwarding to last night, I was so amused to see my vision coming true, but in a different way.
The brilliant thing about this video is that it's a creative way to promote 22 Jump Street because Channing was doing the spoof in disguise of Jenko - the character he plays in 21JS & its sequel. It is also in tune with the movie, which is about recycling old ideas. The timing of the release of the spoof video is good too. I think he is probably the first celebrity (other than Toronto Mayor Rob Ford lol) to do this. So far, it seems people love it. Let's hope this will actually bring people to the theatre.
Click to viewThe brilliant thing about this video is that it's a creative way to promote 22 Jump Street because Channing was doing the spoof in disguise of Jenko - the character he plays in 21JS & its sequel. It is also in tune with the movie, which is about recycling old ideas. The timing of the release of the spoof video is good too. I think he is probably the first celebrity (other than Toronto Mayor Rob Ford lol) to do this. So far, it seems people love it. Let's hope this will actually bring people to the theatre.