What will they think of next
Scenting the revolution
Fragrance isn't just for marketing products anymore. Spain's Catalan Socialist Party (PSC) is using fragrance to try and win an election. The party's new fragrance is a mixture of Mediterranean fruits and herbs whose collective aroma smells like socialism's values: "confidence, equality, progress and efficiency." The PSC will be sending samples to all the political parties in the Catalan parliament, as well as selling it in their Barcelona headquarters, offices and party meetings. The party suggests using it in offices to create a "pleasant environment of equality and fairness."
Spain is apparently not the first country to mix perfume and politics. Russia has several politicians marketing their own fragrances, in a fashion similar to celebrity fragrances so popular in the West.
http://www.airsensenews.com/2008/01/scenting-revolution.html
Fragrance isn't just for marketing products anymore. Spain's Catalan Socialist Party (PSC) is using fragrance to try and win an election. The party's new fragrance is a mixture of Mediterranean fruits and herbs whose collective aroma smells like socialism's values: "confidence, equality, progress and efficiency." The PSC will be sending samples to all the political parties in the Catalan parliament, as well as selling it in their Barcelona headquarters, offices and party meetings. The party suggests using it in offices to create a "pleasant environment of equality and fairness."
Spain is apparently not the first country to mix perfume and politics. Russia has several politicians marketing their own fragrances, in a fashion similar to celebrity fragrances so popular in the West.
http://www.airsensenews.com/2008/01/scenting-revolution.html