Play for today : Arizona Muse

[yala_agni]

I know, it`s not news, but here is the complete ad campaign, plus 2 unseen yet images (not the successful ones, but whatever...). This time Arizona is doing much more campaigns, than previous season (+J Uniqlo, Alberta Ferretti, YSL Beauty (going on), Jil Sander navy and, perhaps, Stella McCartney, maybe even more)- so , you see, she`s on fire...This is the secound season for Jil Sander Navy line (it is been marketed as the secound line of Jil Sander: simplier, but on the same level of the price and sold in the same stores as Jil main pret-a-porter line. I must say, in real life this clothes looks much more disparagingly, than on advertising. Here it`s plain, clean and minimalistic in a good ascetic way, in shop i saw it and found it uninteresting, too simple, and a bit cheap-looking. But bravo to Jil Sander creative and art-directors team, because they done their work on A+. The goal is reached. ) Speaking about that f/w campaign: they changed model (Valerija on Arizona. i luv `em both, so i don`t mind), photographer (previous time it was David Sims), and, stylist, i suppose (this time, my bid on Olivier Rizzo, though i am not sure it`s him, but previous time it was Beat Bolliger). But they left the concept of clear and graphic b/w shots, a bit more touching and tender this time, a bit more severe in s/s 11 ones. Overall, it is good, but there is one problem (from my standpoint):it is very easy to mix up that campaign with +J Uniqlo. It is also Jil Sander, it is also Arizona and again that minimal stuff and studio shots. Othervise, i`m not complaining...

Jil Sander Navy f/w 2011

Arizona Muse by Willy Vanderperre










Pls credit that community if you`re taking pictures. regards!