Pink.
The store was pink. Not the whole store, of course. Just the streamers, and bunting, and various other decorations. Anything that wasn't pink was red. There were hearts. There was a whole display of fresh-cut roses just inside the door, and the smell was starting to get overpowering.
Mike glared at Apu, and then sighed and did his best to ignore the sensory assault.
The sign on the door read:
Valentine's Day Sale!
25% off all marked items
There was another sign below it that read:
HELP WANTED
Now hiring
And, if you happened by at just the right time, you might notice
another sign that read:
NEMESIS SALE
25% off any item if you can somehow convince me that it's your mortal enemy.
10% off any item you plan to use in order to become someone else's nemesis.
5% off any item over $50 that you plan to throw at my head.
Today's Squishy flavors: Cotton Candy, Pink Peppermint, Red