I opened this in the process of moving it into my SpamAssassin-training folder. It was obviously spam, but from the image, "pipe" would not have been my first guess.
Unless "smoking pipe" is some sort of code phrase now for "sex toy" to get past Bayesian filters.
Or maybe it's a dual-use device?
(EDIT: tags added after-the-fact after
abostick's helpful explanation)