Micro + macro

[escapri]

All this uncertainty [in the economy] poses a tremendous challenge for strategy making. That’s because traditional approaches to strategy-though often seen as the answer to change and uncertainty-actually assume a relatively stable and predictable world. Think about it. The goal of most strategies is to build an enduring (and implicitly static) competitive advantage by establishing clever market positioning (dominant scale or an attractive niche) or assembling the right capabilities and competencies for making or delivering an offering (doing what the company does well). Companies undertake periodic strategy reviews and set direction and organizational structure on the basis of an analysis of their industry and some forecast of how it will evolve.

- Adaptability: The New Competitive Advantage by bcg.perspectives
Also, remember this? Turns out I made a careless mistake. Repeatedly during that period -_- WHY.