http://news.steelers.com/article/79974/ Where did this guy come from? It is actually kinda funny that he looks a little like Cowher. Next we will have cheerleaders...
Update:
Dave Barry's take:
http://blogs.herald.com/dave_barrys_blog/2007/08/steely-mcbeam.html Another amusing article:
http://deadspin.com/sports/steely-mcbeam/the-new-steelers-mascot-is-fabulous-287640.php"What's next? A steel-toed drill team?"
"Many have pointed out the mascot looks vaguely like former Steelers coach Bill Cowher ... but go ahead and call Cowher "Steely McBeam," we dare you."
Petition:
http://www.petitionspot.com/petitions/mcbeam