Good thing my hopes weren't really up...
Looking at the rules for that Progressive ad I did, for how one becomes a semi-finalist and a finalist and all that...there'z no way in HELL I'm being chosen. Seriously, not a chance.
http://www.helpflo.com/rules/
Judging:
Semi-Finalist Determination: Based on the criteria listed below, a panel of qualified independent judges will select ten (10) potential Semi-Finalists on or about 4/5/10 from among all eligible Entries received. Judging will be supervised by P/S/T, an independent judging organization whose decisions will be final and binding in all matters relating to this Contest. Criteria: 1) Communication and marketing appeal of the Entry, including compelling delivery, expression, appeal, and overall engagement: 0-25 points; 2) Entrant's Camera Presence: 0-25 points; 3) Originality, including creativity, depiction, and uniqueness: 0-25 points; and 4) Relevance to Contest Topic and Progressive Brand: 0-25 points. The ten (10) entrants with the highest total scores based on above criteria will be declared Semi-Finalists (subject to verification of eligibility and compliance with the terms of these Official Rules). In the event of a tie, entrant from among those tied with the highest score in Communication and marketing appeal of the Entry (1-100) will be declared a potential Semi-Finalist. If a tie still exists from among remaining pool of tied entrants, entrant with highest score in Originality (1-100) and then in Relevance to Contest Topic (1-100), will be declared the potential Semi-Finalist. Sponsor reserves the right to select fewer than ten (10) Semi-Finalists if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Entries.
http://www.helpflo.com/rules/
Judging:
Semi-Finalist Determination: Based on the criteria listed below, a panel of qualified independent judges will select ten (10) potential Semi-Finalists on or about 4/5/10 from among all eligible Entries received. Judging will be supervised by P/S/T, an independent judging organization whose decisions will be final and binding in all matters relating to this Contest. Criteria: 1) Communication and marketing appeal of the Entry, including compelling delivery, expression, appeal, and overall engagement: 0-25 points; 2) Entrant's Camera Presence: 0-25 points; 3) Originality, including creativity, depiction, and uniqueness: 0-25 points; and 4) Relevance to Contest Topic and Progressive Brand: 0-25 points. The ten (10) entrants with the highest total scores based on above criteria will be declared Semi-Finalists (subject to verification of eligibility and compliance with the terms of these Official Rules). In the event of a tie, entrant from among those tied with the highest score in Communication and marketing appeal of the Entry (1-100) will be declared a potential Semi-Finalist. If a tie still exists from among remaining pool of tied entrants, entrant with highest score in Originality (1-100) and then in Relevance to Contest Topic (1-100), will be declared the potential Semi-Finalist. Sponsor reserves the right to select fewer than ten (10) Semi-Finalists if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Entries.