This made me sad. I am so dissappointed. How could Shah Rukh Khan do this to his people?? Why promote a bad system? He should know better, especially since he was in so many movies that were against the whole light skin = good looks idea. I mean, he starred with Kajol! She's quite dark.
I'm sure Bollywood means nothing to others, but the practice of lightening your skin to be prettier or more handsome should irk you.