New job at TechSoup: Senior Manager, Marketing and Communications

Sep 15, 2009 10:07

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Senior Manager, Marketing and Communications

(Regular, Full Time, Exempt)

Are you an experienced and entrepreneurial marketing professional who wants to leverage your talents to better the world through an innovative, global nonprofit organization? TechSoup Global’s Senior Manager, Marketing and Communications position is charged with developing and executing successful marketing programs for two high-growth, high-social impact areas: the NGO Repository and the TechSoup Global Network. This key position will work closely with TechSoup Global management to develop integrated marketing and communications programs to extend our reach and impact among the communities we serve.

The candidate will provide marketing vision and leadership for TechSoup Global, including:

    • Market analysis and segmentation
    • Identity and message development
    • Creation of effective awareness and engagement campaigns
    • Community building
    • Customer and partner relationship management
    • Results measurement and analysis


About TechSoup Global

TechSoup Global is a nonprofit organization that has been successful in creating a suite of high impact services that facilitate corporate philanthropy and benefit community service organizations in a financially sustainable model. For more than two decades, our mission has been to work toward the day when every community service organization on the planet has access to the technology resources and information they need to achieve their own missions. Founded in 1987, we currently have more than 170 staff members and an annual budget of about $23 million. TechSoup Global helps other nonprofits better serve their missions by acquiring and using technology, implementing web and social networking, and receiving grant funding and product donations.

Working with capacity-building partners across the world, TechSoup Global is actively expanding our program outside the US. We establish partnerships with in-country NGOs to implement our highly effective product donation program, while adapting to local business practices, laws, and cultural imperatives. In the process, we’re building a global network of partners all focused on empowering NGOs through the effective use of technology. We’re in 22 countries to date and adding more each month.

Through our TechSoup Stock website, nonprofits find a broad range of software donated by leading tech companies such as Microsoft, Cisco, Symantec, Intuit, and Adobe, along with content and community resources tailored specifically for a nonprofit audience. To date we have enabled over $1 billion in technology donations world wide.

Based upon the strength of our global network, our expertise in building scalable web systems, our history of working both with donors and with recipient NGOs, and our experience building one of the fastest growing sustainable social enterprises, TechSoup Global was recently selected to build a new service for international philanthropy. Backed by major foundations and key philanthropy sector partners, this new service will create a global database of nonprofits and NGOs, making it easier and less costly for international grantmakers to provide cash grants to social benefit organizations in countries outside the U.S.

The TechSoup Global Network

TechSoup Global Network helps social benefit organizations and charities outside the U.S. obtain donations of essential technology products, information and services. It currently serves Bulgaria, Brazil, Japan, Kenya, Romania, Canada, the United Kingdom, Spain, Slovakia, Slovenia, Belgium, Luxembourg, Poland, Russia, South Africa, Botswana, Australia, New Zealand, Ireland, Hungary, India, Hong Kong, France, Chile, Germany, Ireland, Macau, and Taiwan as of August 2009, and is projected to expand to 60 countries by 2012.

The NGO Repository

Based upon the strength of our global network, our expertise in building scalable web systems, our history of working both with donors and with recipient NGOs, and our experience building one of the fastest growing sustainable social enterprises, TechSoup Global was selected to build this new service to support international grantmaking. The NGO Repository is backed by major foundations and key philanthropy sector partners, and has the objective of creating a global database of NGO Equivalency Determination documentation that can maximize efficiency and minimize costs for international grantmakers to provide cash grants to social benefit organizations in countries outside the U.S.

Major Duties and Responsibilities

NGO Repository

    • Define the NGO Repository brand, identity, attributes and creative. Ensure that the Repository brand is consistent and aligned with the overall TechSoup Global brand strategy
    • Effectively articulate the Repository value proposition, key messages, and mission to key target audiences including but not limited to: U.S. based international grantmakers, corporate foundations, community and family foundations, third party intermediaries, NGOs, and other social benefit organizations
    • Develop an overall marketing and communications plan for the Repository including launch and go-to-market strategy, new customer acquisition initiatives, cross marketing efforts with partner organizations, and conference and event activities. Develop PR strategy, collateral and sales tools, and ensure appropriate integration with organization-wide marketing efforts
    • Manage Repository contact and prospect lists, and manage going customer communication activities
    • Build an evangelist community of grantmakers and NGOs; manage the online ecosystem of the Repository, building and encouraging many public points of online presence
    • Manage the development, design, production, and editorial direction of high-quality, effective print, electronic, web and video communications developed by the organization
    • Work closely with business development to support sales efforts including market research, market segmentation, and sales tool development
    • Track marketing campaign outcomes for impact and report results


TechSoup Global Network

    • Work with TSGN senior leadership to develop an effective marketing plan driven by the mission and business objectives of the Global Network
    • Develop compelling articulations of the Global Network value proposition, key messages, and mission to key target audiences
    • Work with the Partner Platform product owner to refine visual and verbal identity across the network of Partner NGO (PNGO) sites
    • Facilitate the growth of an engaged marketing community within the PNGO Network, recognizing and leveraging opportunities to let the community address marketing needs and share best practices
    • Set measurable marketing objectives and track outcomes with metrics that can clearly guide future actions

Overall

    • Provide leadership and vision within the Marketing Communications team: provide professional development opportunities for junior staff members, implement best practices across TSG’s marketing activities, and contribute to a culture of collaboration and learning
    • Counsel TSG senior management on effective marketing strategies
    • Engage in a dialogue with internal and external stakeholders in order to inform marketing strategies
    • Represent TSG externally as appropriate

Qualifications

    • 8+ years of marketing and communications experience, including providing support to business development and/or sales efforts
    • Facility with executive-level consultation - this requires demonstrated skills in fact-based analysis, presentation (ability to distill complex business issues and strategies to highlight insights for executives), and interpersonal interaction
    • Excels in all areas of marketing strategy development, including project management, business analysis, advanced community management, problem solving, recommendation, consensus building, and people development
    • Experience marketing a web-based service in a start up/entrepreneurial environment
    • Experience marketing to foundations, nonprofit organizations, or to the nonprofit sector
    • Proven experience in developing engaged communities
    • Manage the development, design, production, and editorial direction of high-quality, effective print, electronic, and email communications
    • Ability to develop multi-language tools/materials and understanding of translation/localization challenges are pluses
    • Excellent written, verbal, and electronic communications skills
    • Works very well in a highly collaborative and dynamic environment
    • Enjoys both developing strategy and implementing ideas
    • Possesses a positive attitude, flexibility, sense of humor, and big-picture perspective
    • Possesses a passion for TSG’s mission

Physical Demands & Work Environment

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Physical Demands:

    • Prolonged telephone duties using handset, headset and computer located at the TechSoup Global facility
    • Prolonged keyboard duties
    • Access, input & retrieve information from a computer to produce typed copy, free of errors, without the assistance of another person
    • Willingness and capacity to work in a cubicle environment at a workstation, and to come and go repeatedly throughout the day as is necessary, to perform various responsibilities
    • Capacity to communicate and enunciate adequately, in person or via telephone, in a manner which can be understood by those with whom the employee is speaking
    • Capability of dialing or otherwise using a telephone to place calls
    • Capacity to pick up, leaf through and read books, files and other materials
    • Willingness and capacity to sit/stand for minimum periods of two hours at a time
    • Capacity to reach forward to a high of 48 inches, to a low of 15 inches, to the side 54 inches and to the low side 9 inches above the floor
    • Ability to lift and/or move up to 20 pounds
    • Ability to load discs and to change settings, devices, fixtures, etc., on various equipment used in and around TechSoup Global


Work Environment

    • While performing the duties of this job, the employee may be exposed to various components of an office environment such as florescent lighting, pollen, dust, recycled air, cooling fans, VDTs, semi-enclosed areas, central heating, seasonal warmer temperatures and office noise

Application Procedure

Email required cover letter and resume to srmarketingmanager@techsoupglobal.org with job title in the subject heading.

Visit our website at: http://www.techsoupglobal.org/
No phone calls, please.
TechSoup Global is dedicated to creating and supporting an environment of openness, trust, and fun where people's differences are valued and respected, and where people of diverse backgrounds participate fully in our organization. We believe that the diverse cultures and perspectives of our staff will help us better serve our clients. TechSoup Global is an equal opportunity agency and will not allow discrimination based upon race, color, creed, religion, sex, marital status, domestic partner status, ancestry, national origin, weight, height, physical or mental handicap, pregnancy, medical condition, disability, sexual orientation, gender identity, citizenship, veteran status, AIDS/HIV status, age, or socioeconomic background.

Oh, the content team is looking for a college intern too. So holla if you know anyone interested in that.
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