You want customers with that? or... Maybe it's marketing brilliance!

Mar 12, 2011 21:16

After the movie, Omaha and I went to the local shopping mall. She had to buy some nice clothes for an upcoming conference, and I needed to take back an herb mill that had shattered the first time I tried to put cinnamon through it. The instructions said it could handle cinnamon; guess not.

As I was walking back, I past the Jamba Juice, a place that sells sweet fruit-and-yogurt blends mixed with all sorts of miscellany designed to make these calorie-packed carbohydrate repositories seem healthier than they are. The line was long, and a sign on the glass outside caught my attention. My first thought was, "Aha! Apostrophe abuse." Our system's are very slow
And as I read on further it became clear there was a comma splice: today, we apologize for any
I whipped out my notebook and started writing this down. As I did so, I thought, I know the word on the next line would be "inconvenience." Wouldn't it be awesome if they got the i-before-e rule wrong? Actually, they didn't get that wrong. They just can't spell: inconvience.
[sic] Brilliant! Now that's marketing to the King of the Hill crowd!

We spend millions of dollars developing and deploying spell-checking systems, and yet a store manager can't be bothered to actually run it before showing her ridiculousness to the world.

public humiliation

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