I'm not sure what to make of this ad. It's very NSFW, for one thing. Compared to the absolutely delightful
French 2007 Campaign with its gorgeous animation and well-chosen music, or the hot
Swiss 2006 Campaign which featured incredibly buff hockey players and Olympic fencers doing it in the nude, this current ad is more than a nightmare.
You can watch this video on www.livejournal.com
Oh, and let us not forget the
Bug Posters from 2004, or the
French 2008 Explore campaign.