From my friends forum:
"
http://www.tomsofmaine.com/about/Colgate.aspI don't know if you use Tom's, but they're selling to Colgate-Palmolive, who force dishwashing fluid down rabbit's throats and shit. A little bit of a contrast of ethics, Tom's being formally all natural and non-animal tested.
If we're talking about why this matters, don't buy their shit come Fall 2006. Straight up that simple.
Oh! And write them an email telling them you don't want them to sell. The deal isn't complete yet."
So yeah, Email away!