[Beer, Mead, Alcohol drinkers] Questions for you!

Apr 25, 2011 11:03

I'm finally at the stage in my project that I can begin market research! What is my project ( Read more... )

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kitsunenine April 25 2011, 19:07:51 UTC
This sounds like an excellent idea.! As much as I can help from across the pond:

1) Wine and spirits I tend to get from the local supermarket, but beer I go hunt down from our own local brewery every now and then now my boss told me about it, and their stuff is pretty good. I also buy up mead from the nearby apiary once a year.

2) I have the odd beer every now and then, personally once a week on average. Wine and spirits are primarily for parties or special occasions. Mead is very specialist and I tend to drink it only rarely.

3,4,5) Flavour, I think. Separating the categories out, though, wines are very subjective based on grape variety and flavour, beers I personally try whatever looks interesting and isn't too expensive and not too dark, and mead, well, only when I can get my hands on it, and whatever there is.

6) Mmm, that's a difficult one. Given I'm on a different market with different taxes, I'm not sure I can sensibly help you there.

7) That kind of scheme is actually implemented around here! It's pretty popular, particularly with students and entire kegs of beer at a time, but not that uncommon with bottles, too. I'd be all for it!

8) Well, I tend to cycle across town, so a few kilometres for beer and mead, compared to only a few hundred metres for wines and spirits at the supermarket.

9) I only go that far when I know that there is stuff I want out there. Most of my knowledge of brewers is entirely word-of-mouth from my co-workers and friends, so big advertising campaigns is not so economical to get to my type of consumer. What keeps me going back is that the stuff is good, though.

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echoen April 25 2011, 19:20:34 UTC
Can you tell me more about your local brewery and the apiary?

For #6, I can fudge around with the numbers. It is an estimate, after all.

7) oh, kegs! I had forgotten.

Thank you, Tall dear :) Very helpful.

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