There's no reason at all why Herman Cain or Rick Santorum "deserves" to be covered. Ron Paul is different: he has no chance to win the Republican nomination, but he has a fervent following of supporters nationwide and is a national political figure in his own right amongst the small but ideologically influential libertarian constituency. But for the rest of this year's vanity candidates, I'd actually go further than Mr Bernstein does: the press is doing the public a disservice by covering them. The mainstream media's job ought to be filtering out the irrelevant noise for busy voters so that they can process the information they need to have in order to vote. To the extent major press organs fail to filter out irrelevant noise, they're not doing their jobs.
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