So on
http://www.yelp.com/biz/lovers-kirkland I found a review:
"They threw in a free cock ring with purchase. It's the thought that counts, but what is the point? No one has ever actually used a cock ring, let alone had any idea why they would do so."
"They have all the basics here. It's just that I'm 'Advanced.'"
Sooooo... she's advanced and doesn't know why you would use a cock ring. Got it.