Air Canada's version of transparent
Air Canada's version of transparency apparently involves removing items from the spotlight & into the shadows . . .
"Air Canada is making its pricing more transparent by removing add-on fuel surcharges for flights within North America and instead adjusting its base fares to cover the total cost of fuel," said Ben Smith, Air Canada chief commercial officer in a statement. "These initiatives are made possible by the recent relief from all-time high oil prices."
Wiktionary defines Transparent as:
"2. (of a system or organization) Open, public; having the property that theories and practices are publicly visible, thereby reducing the chance of corruption.
3. Obvious; readily apparent; easy to see or understand."
To put things another way, to be transparent, Air Canada's fares will shift from "$199+$49fuel surcharge" to an all-in fares of $259 or $279 or $219 . . .
More straightforward? Yes. More like the rest of the pricing model consumers experience in the rest of the retail world? Yes . . . but transparent this is not.
I've long maintained that Air Canada has the best spin doctors around -- remember when they somehow turned the fact that meals would no longer be free into an enhancement of their service offerings? (something to the effect of "Air Canada will have a top-notch Kelsey's, Montana's or Milestones chef on-board every flight -- preparing made-to-order meals for each customer!")
"Air Canada is making its pricing more transparent by removing add-on fuel surcharges for flights within North America and instead adjusting its base fares to cover the total cost of fuel," said Ben Smith, Air Canada chief commercial officer in a statement. "These initiatives are made possible by the recent relief from all-time high oil prices."
Wiktionary defines Transparent as:
"2. (of a system or organization) Open, public; having the property that theories and practices are publicly visible, thereby reducing the chance of corruption.
3. Obvious; readily apparent; easy to see or understand."
To put things another way, to be transparent, Air Canada's fares will shift from "$199+$49fuel surcharge" to an all-in fares of $259 or $279 or $219 . . .
More straightforward? Yes. More like the rest of the pricing model consumers experience in the rest of the retail world? Yes . . . but transparent this is not.
I've long maintained that Air Canada has the best spin doctors around -- remember when they somehow turned the fact that meals would no longer be free into an enhancement of their service offerings? (something to the effect of "Air Canada will have a top-notch Kelsey's, Montana's or Milestones chef on-board every flight -- preparing made-to-order meals for each customer!")