Marketing 101
Marketing is a delicate art, what with the innumerable facets of the human psyche & human behaviour to factor into any strategy.
One might propose that the boiled-down purpose of marketing is to:
1. get your potential customer's attention
2. motivate them to buy
3. get them to actually buy
4. get them to buy again (and again…)
(Marketing 101)
I always enjoy analyzing marketing approaches. The viral marketing approach taken recently by Colleges Ontario is very interesting . . . why? Because I said so, that’s why.
On Sunday afternoon
mrs_drofmab & I encountered an entirely new approach to marketing. Our doorbell rang, so we both ran excitedly to the door . . . the potential to meet & interact with a new person got the best of us! We opened the door to greet our new friend & her novel marketing approach:
1. get your potential customer's attention
- a sales pitch with a lit cigarette hanging out of your mouth? Geepers! I’m intrigued! Please go on . . .
2. motivate them to buy
- if I engage your roof cleaning & chimney sweeping services, will the generous second-hand smoke stop?
3. get them to actually buy
- what would it cost me to get you & your cigarette WAAAAYYYY up on my roof & far, far away from my previously smoke-free house?
4. get them to buy again (and again…)
- oh, look . . . you’re back . . . and you’re chewing tobacco . . . and me with no spittoon. You know, from the roof I bet you could spit all the way to the park.
- hey! Great, yeah . . . you’re back. And you brought cigar-smoking friends. The roof would make a wonderful “cigar lounge”
Closing a cold-call sale is hard enough . . . smoking while doing it? Impossible at the Fesford home.
Feb 25, 2008 Closing PRI : 132
One might propose that the boiled-down purpose of marketing is to:
1. get your potential customer's attention
2. motivate them to buy
3. get them to actually buy
4. get them to buy again (and again…)
(Marketing 101)
I always enjoy analyzing marketing approaches. The viral marketing approach taken recently by Colleges Ontario is very interesting . . . why? Because I said so, that’s why.
On Sunday afternoon
mrs_drofmab & I encountered an entirely new approach to marketing. Our doorbell rang, so we both ran excitedly to the door . . . the potential to meet & interact with a new person got the best of us! We opened the door to greet our new friend & her novel marketing approach:
1. get your potential customer's attention
- a sales pitch with a lit cigarette hanging out of your mouth? Geepers! I’m intrigued! Please go on . . .
2. motivate them to buy
- if I engage your roof cleaning & chimney sweeping services, will the generous second-hand smoke stop?
3. get them to actually buy
- what would it cost me to get you & your cigarette WAAAAYYYY up on my roof & far, far away from my previously smoke-free house?
4. get them to buy again (and again…)
- oh, look . . . you’re back . . . and you’re chewing tobacco . . . and me with no spittoon. You know, from the roof I bet you could spit all the way to the park.
- hey! Great, yeah . . . you’re back. And you brought cigar-smoking friends. The roof would make a wonderful “cigar lounge”
Closing a cold-call sale is hard enough . . . smoking while doing it? Impossible at the Fesford home.
Feb 25, 2008 Closing PRI : 132