Evil Hat Sales Numbers: Q4 2010
Originally published at Deadly Fredly. Please leave any comments there.
Different format this time, because I wanted to use a spreadsheet.
The high level “gut” view: sales were down (as expected) in the fourth quarter of last year, but not horridly so. In terms of sales volume, for example, Q4′s DFRPG sales were only a few hundred less than Q3′s for each title. That’s a palpable drop, sure, but not a “it’s drying up!” On top of that, we got a nice boost out of launching & selling our limited edition “Wizard” Fudge Dice, clearing over half of the units we produced in just a couple months through direct and distribution channels.
The quarter’s numbers from Q3 can be found on my previous post. While the percentage drop on the smaller volume titles was more brutal, comparatively speaking, the overall robustness of the DFRPG and the addition of the dice did nicely by us.
Here’s the high level sum-up. Lifetime sales-wise everything is looking pretty rosy:
Title This Quarter Prior Lifetime
New Lifetime Penny 47 861 908 Diaspora 287 135 422 DLYM 100 1253 1353 DRYH 258 3299 3557 DFRPG:OW 1055 6940 7995 DFRPG:YS 1373 7859 9232 Wizard Dice 1278 0 1278 HBR 128 279 407 SOTC 237 6040 6277 SOTS 52 642 694 S7S 98 1444 1542
And the source-by-source particulars (“special” just means “the spirit of the century hardcover from Lulu” for now):
Title Source Direct Distro PDF Special Total Penny IPR 5 6 - 11 Diaspora IPR 18 36 3 - 57 DLYM IPR 2 7 2 - 11 DRYH IPR 5 10 4 - 19 DFRPG:OW IPR 12 7 3 - 22 DFRPG:YS IPR 18 8 2 - 28 Wizard Dice IPR 14 9 - - 23 HBR IPR 6 17 4 - 27 SOTC IPR 9 14 1 - 24 SOTS IPR - - 4 - 4 S7S IPR 1 3 2 - 6 Penny EHP Store 11 - 7 - 18 Diaspora EHP Store 44 - 10 - 54 DLYM EHP Store 9 - 8 - 17 DRYH EHP Store 21 - 17 - 38 DFRPG:OW EHP Store 170 - 63 - 233 DFRPG:YS EHP Store 197 - 61 - 258 Wizard Dice EHP Store 496 - - - 496 HBR EHP Store 15 - 3 - 18 SOTC EHP Store 16 - 10 - 26 SOTS EHP Store - - 10 - 10 S7S EHP Store 6 - 4 - 10 Penny OBS - - 3 - 3 Diaspora OBS - - - - - DLYM OBS - - 29 - 29 DRYH OBS - - 58 - 58 DFRPG:OW OBS - - 76 - 76 DFRPG:YS OBS - - 90 - 90 Wizard Dice OBS - - - - - HBR OBS - - 18 - 18 SOTC OBS - - 61 - 61 SOTS OBS - - 14 - 14 S7S OBS - - 19 - 19 Penny Lulu - - - - - Diaspora Lulu - - - - - DLYM Lulu - - - - - DRYH Lulu 7 - - - 7 DFRPG:OW Lulu - - - - - DFRPG:YS Lulu - - - - - Wizard Dice Lulu - - - - - HBR Lulu - - - - - SOTC Lulu - - - 8 8 SOTS Lulu - - - - - S7S Lulu - - - - - Penny e23 - - - - - Diaspora e23 - - 1 - 1 DLYM e23 - - 2 - 2 DRYH e23 - - 1 - 1 DFRPG:OW e23 - - 2 - 2 DFRPG:YS e23 - - 2 - 2 Wizard Dice e23 - - - - - HBR e23 - - - - - SOTC e23 - - 1 - 1 SOTS e23 - - 1 - 1 S7S e23 - - - - - Penny Distribution - 26 - - 26 Diaspora Distribution - 232 - - 232 DLYM Distribution - 41 - - 41 DRYH Distribution - 97 - - 97 DFRPG:OW Distribution - 733 - - 733 DFRPG:YS Distribution - 1,004 - - 1,004 Wizard Dice Distribution - 760 - - 760 HBR Distribution - 64 - - 64 SOTC Distribution - 118 - - 118 SOTS Distribution - - - - - S7S Distribution - 45 - - 45