For those of you who are not avid Stephen Colbert fans and/or don't watch his show on a regular basis, a little over a week ago he entered himself in an
internet voting contest to have a Hungarian bridge named after him. He not only
won the first round of voting, but when the Hungarian government changed the voting rules, he won the second round as well, with Jon Stewart and Chuck Norris not far behind.
The hilarity of his success completely beats out the success of the popular, yet stupid "If this group reaches 100,000 people, my girlfriend will have a threesome with me" facebook group. For those who had any doubt that this was a sham or legitimately thought it was for real,
this article explains for those who didn't figure it out how the entire thing was just a marketing ploy.