Why let publicity get in the way of the audience?
Compare:
http://www.artfund.org/artistrooms/pages/on_tour/forthcoming - which lists one show, with
http://www.tate.org.uk/collection/artistrooms/tour.do, which lists twenty. I think all the shows are Art Fund supported, but someone needs to make with the updatey.
(My google fu has frequently abandoned me over this project, mind.)