http://www.pubexec.com/article/amazon-ceo-bezos-unveils-kindle-fire-tablet-two-other-new-e-readers/ New versions of kindle. And the Kindle Touch starting at $99 and the Kindle ad-based version starting at $79 I imagine the readers of ebooks are going to keep growing. Not to mention with a Kindle color version at just under $200 I can see the early adopters that were waiting for this to start unloading their old readers.