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…he attended Stanford University. During his tenure there,
Rich became well known in the San Francisco Bay area for giving live night-time performances for somnolent or sleeping audiences. These were experiments to influence REM cycle sleep with auditory stimulus. They were usually nine hours long and lasted from 10 p.m. to 7 a.m.. During these performances, he would generate abstract drones and atmospheres while the audience dozed in sleeping bags that they brought themselves.