Well, that explains a few things.
A New Yorker on the first political consulting firm.
Some parts that I found particularly notable:
“A wall goes up,” Whitaker warned, “when you try to make Mr. and Mrs. Average American Citizen work or think.”
“Voters are basically lazy, basically uninterested in making an effort to understand what we’re talking about,” the Nixon adviser William Gavin wrote in a memo. “Reason requires a higher degree of discipline, of concentration; impression is easier,” he wrote in another memo.
“In this profession of leading men’s minds, this is the reason I feel it must be in the hands of the most ethical, principled people-people with real concern for the world around them, for people around them-or else it will erode into the hands of people who have no regard for the world around them. It could be a very, very destructive thing.”
Some parts that I found particularly notable:
“A wall goes up,” Whitaker warned, “when you try to make Mr. and Mrs. Average American Citizen work or think.”
“Voters are basically lazy, basically uninterested in making an effort to understand what we’re talking about,” the Nixon adviser William Gavin wrote in a memo. “Reason requires a higher degree of discipline, of concentration; impression is easier,” he wrote in another memo.
“In this profession of leading men’s minds, this is the reason I feel it must be in the hands of the most ethical, principled people-people with real concern for the world around them, for people around them-or else it will erode into the hands of people who have no regard for the world around them. It could be a very, very destructive thing.”