You know nothing of the Crunch!

Jul 26, 2006 17:38

Okay, so it's hot. And while I was quite enjoying it - apart from every form of public transport transforming itself into an unsavoury wandering sauna - it's getting a bit silly now. I am not a delicate, fainting flower. But after 40 minutes in the crowds and heat of Leicester Square at lunch today, I felt very light-headed and wobbly. I'd like the humidity to back off a bit now, please. It is not my friend.

Last night I went to the launch of a re-vamped aftershave called Addiction. Its big thing is that it contains pheromones and it's marketed as having a sort of hard-core Lynx effect. If I can snaffle one of the sample bottles we picked up, my nearly-23-year-old brother is going to love it. We were plied with alcohol and canapes, and encouraged to put our names down for 'pheramone testing'. It sounded like it could be fun so we all signed up - and then the grisly truth emerged. What they intended to do was hook me up to a lie detector machine and get me to hug various male models to see which ones I had the biggest reaction to. I'm struggling to think of anything more horrific that could reasonably be worked into something to make you want to buy stuff. Naturally, I bailed very, very quickly...

Right now, I am researching a hot! new! fitness trend for an article I'm editing: Kama Sutra yoga, which was pioneered at a New York chain of gyms called Crunch. This delights me so much that I can't begin to tell you. Just fill your own joke in here :)
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