So during my last shopping spree at LeeLee's Asian Supermarket I was perusing the candy aisle and noticed they had new gum that's just like Orbitz (same packaging) but it's called Fit's. And then I found this Youtube video. This is why I love the Japanese so much.
Click to view
If the video embed doesn't work here's the link:
http://www.youtube.com/watch?v=x_z1Icyu5gI