Reports from the Front
The Online Publishers Association have released the results from a survey conducted in February about viewing habits, as it applies to online video. (release, summary slideshow) From the information cited their methodology appears sound, but for some reason, I feel the summary numbers seem low. Out of 1241 weighted respondents, 5% say they watch web video on a daily basis, an additional 19% view something at least once a week and another 22% watch video at least once a month. All told, 69% of those surveyed have watched online video at some time in their history.
The study does expressly exclude adult content, but men dominate among the heavy to moderate viewers and females are the majority of those who describe themselves as a light viewer, all the way down to those that have no plans to watch online video this year. And, there is certainly some overlap in the types of content, but among the most popular subjects in descending order; Movie Clips/Trailers, Jokes/Funny Clips, News/Current Events, Music Videos, Entertainment News, Weather.
I'm also somewhat surprised that a "Share" button is the third most popular viral method, it's tied with calling people on the phone.
In an attempt to compare their results, I'm going to post the following poll and loosely use the research company's questions for the basis. I do know that some people may view this entry who don't have an LJ account, so they will not be able to participate, but if they choose, anyone is welcome to contribute to the discussion via comments.
Poll Online Video HabitsOn a semi-related note, I wasn't surprised that the majority of advertisers ranked among the top fifty by dollars spent in February, most are exclusively online ventures or they have a significant web presence which is a big factor in their business model.
(via LostRemote)
The study does expressly exclude adult content, but men dominate among the heavy to moderate viewers and females are the majority of those who describe themselves as a light viewer, all the way down to those that have no plans to watch online video this year. And, there is certainly some overlap in the types of content, but among the most popular subjects in descending order; Movie Clips/Trailers, Jokes/Funny Clips, News/Current Events, Music Videos, Entertainment News, Weather.
I'm also somewhat surprised that a "Share" button is the third most popular viral method, it's tied with calling people on the phone.
In an attempt to compare their results, I'm going to post the following poll and loosely use the research company's questions for the basis. I do know that some people may view this entry who don't have an LJ account, so they will not be able to participate, but if they choose, anyone is welcome to contribute to the discussion via comments.
Poll Online Video HabitsOn a semi-related note, I wasn't surprised that the majority of advertisers ranked among the top fifty by dollars spent in February, most are exclusively online ventures or they have a significant web presence which is a big factor in their business model.
(via LostRemote)