Pageflakes was a great service at one time. Essentially, it provided a start page that could be your own personal web portal, along the lines of sites like iGoogle, My Yahoo!, and Netvibes. The site provided a whole host of neat little gizmos and gadgets to help keep Internet and information junkies organized, along with social networking features. It had a very loyal and engaged customer base. The extensive communication between management and users made the site seem like more of a partnership and people liked that. Pageflakes was the kind of Internet property that a lot of Internet properties would aspire to be.
Until they were sold. And then they began to make huge mistakes, spiraling downhill to the point where, earlier this year, they shut down entirely. The fatal mistakes and mismanagement of Pageflakes
make a great little case study about how to run an Internet property--or any business in the modern age of
"Wikinomics"--completely into the ground.
Now along these lines, there are
some other Internet sites that immediately come to mind that could benefit from the lessons learned from the Pageflakes fiasco--before it's too late.