Nielsen//Net Ratings (2008, pdf) reported in February that women are more likely to watch network television as streaming video than men: 22% to 12%. Men are more likely to watch "Consumer Generated Media" (CGM): 27% to 12%. The Nielsen report, which was criticized for excluding iTunes ("The Underwire" blog, 2008), pointed out further ( Read more... )

According to a survey released yesterday by Solutions Research Group (2007), 76% of Americans have at least one "digital lifestyle product" on their wish lists. The top ten items desired by men and women were very similar, with the top four in each category being identical (HD TV, laptop-Windows, digital camera, desktop-Windows). What items in ( Read more... )

Gender differences in footwear purchases are the stuff of gender legend, but few cited sources can be found to back these claims up. According to a CBC documentary "High Heel Confidential", 3/25/2007), the average North American woman owns 30 pairs of shoes, and buys 6 new pair every year. However, Sally Brook, writing for The Sun (UK, 2006) ( Read more... )

The ways in which television viewing affects sexual attitudes and behaviors may vary by gender. Collins et al (2004) concluded from a telephone survey of teenagers that watching sexual content on television predicts earlier initiation of sexual behaviors. Interestingly, more time watching television was associated with later noncoital activity ( Read more... )

James Kent, in a 2006 article with the stunning citation "There is plenty of information online and in books," says "women talk for the sake of talking." It's possible that Kent is referring to the oft-quoted (and rarely cited) chestnut that men use 7,000 words per day whereas women use 20,000. Godwin Scerri uses this tidbit in his discussion of ( Read more... )