Ritchie et al (2007) reports from a French cohort study that caffeine may be neuroprotective in women, but not in men. Over 7000 men and women (65 years or older) were followed over a period of 4 years, and women drinking 3 or more cups of coffee per day showed less cognitive decline than their uncaffeinated peers. Men showed no effect in Ritchie
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I'm pretty sure there has to be some sort of diminishing returns working on this one, as I knew several people in college who drank *only* caffeinated soda for extended periods of time (months). I wouldn't call that a terribly healthy practice (when you're sweating Mountain Dew, that's probably a sign that something is wrong, physically), but neither did they get sick or dehydrate and die.
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I don't know if I buy either claim, but I thought it was interesting that Coca-cola was now having to address the dehydration noise.
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Check out the Coca-Cola "fact sheet" on caffeine and caffeinated beverages, which says:
Caffeine is safe
Caffeine is important to the "taste and profile" of soft drinks
Caffeine is non-addictive
Caffeine is not-dehydrating
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Personally, what I get strong cravings for isn't caffeine, but the caffeine+sugar combination in sodas. Just coffee or a donut alone won't do it for me.
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I still very much doubt that it's being added for flavor.
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There's a definite taste difference, and it's not pleasant. The "bite" help cuts some of the corn syrup sweetness.
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Couldn't say for sure.
However, according to this Johns Hopkins press release (2000), at least one study found that soda drinkers could not taste the difference between caffeine and caffeine free cola.
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