A
Pew Internet survey (2007) released today found that there was no difference between men and women on how often they used the internet to search for themselves: about 47% of internet users "self-Google". The difference between men and women in the likelihood of having an online profile was also minimal: 22% of men to 19% of women for adults, 51% of boys to 58% of girls for teens. The report on "online identity management" surveyed 2,373 adults by phone (results for teens come from a different, unspecified "Parents and Teens" survey). Of this sample, 1,623 (63.4%) were identified as internet users. 53% of internet users had searched for information about someone else (excluding celebrities).
Gender differences were found on some aspects of the survey. Women were more likely than men to look for information about someone they were dating (11% to 7%), while men are more likely to search for coworkers or business competition (23% to 16%). Working men were more likely than working women to say that their job required some sort of internet self-promotion (12% to 8%). Men were more likely than women to say it would be "pretty easy" to contact them from information found online (50% to 43%).
This weekend, my partner said to me "you're a little content-generating dynamo!" I couldn't decide whether I was flattered, but it's probably true. We have different ways of checking out new websites. My partner reads them and searches through them to see how they work. I try out the various means of posting content to them to see how user-friendly their interfaces are. I always use the same username, because I'm obsessed with my digital footprint. I rarely search for myself anymore -- because I've set up
Google Alerts to keep me informed about where "Dan4th" is popping up.