From Billboards to Bags
This is so amazing, I think.
In Sao Paulo, Brazil, apparently, all advertising has been stripped down---including neon signs, electronic panels and billboards as of the start of 2008. The effects are several. To quote, "As the corporate media peels back its in-your-face advertisements the city is finally allowed to define its own beauty."
On the flipside, there are also all the materials put down piling up as garbage. Two organizations involved in social design help to, not just clean up the mess, but transform it into some practical and *fashionable* items.
I believe we can take some pointers here. Imagine what our own city would look like if we followed suit.
Check out the story here.
In Sao Paulo, Brazil, apparently, all advertising has been stripped down---including neon signs, electronic panels and billboards as of the start of 2008. The effects are several. To quote, "As the corporate media peels back its in-your-face advertisements the city is finally allowed to define its own beauty."
On the flipside, there are also all the materials put down piling up as garbage. Two organizations involved in social design help to, not just clean up the mess, but transform it into some practical and *fashionable* items.
I believe we can take some pointers here. Imagine what our own city would look like if we followed suit.
Check out the story here.