Slate says lesbians are into Subarus
I chanced to see an odd little reference to lezzies owning Subarus, mainly as a result of smart niche advertising by the company. Seems it "... has gained recognition for 'gay-coded' ad campaigns, including one that featured custom license plates like 'XENA-LVR,' 'P-TOWN,' and 'CAMP OUT'
The squib goes on: "... The "Lesbaru" connection seems to have been cemented when Subaru featured out tennis player Martina Navratilova in a 2001 campaign. Then in 2004, the company supported a another lesbian tennis player: Dana Fairbanks of Showtime’s The L Word. When the fictional Fairbanks was forced out of the closet, the show’s storyline had the real car company rolling out a campaign with the slogan, “Get Out. And Stay Out.”
http://www.slate.com/blogs/outward/2014/01/02/
Hey, I loved Dana in L Word; I just know she'd drive a Miata! (Me, I drive a Mustang...)
The squib goes on: "... The "Lesbaru" connection seems to have been cemented when Subaru featured out tennis player Martina Navratilova in a 2001 campaign. Then in 2004, the company supported a another lesbian tennis player: Dana Fairbanks of Showtime’s The L Word. When the fictional Fairbanks was forced out of the closet, the show’s storyline had the real car company rolling out a campaign with the slogan, “Get Out. And Stay Out.”
http://www.slate.com/blogs/outward/2014/01/02/
Hey, I loved Dana in L Word; I just know she'd drive a Miata! (Me, I drive a Mustang...)