Dec 01, 2015 18:30
Seriously, magazine publishers. Your own specs should not be so hard to provide.
When my client sends me this:
Full page bleed: 8.4"*10.6"
Full page non-bleed: 7.6"*9.8
It forces me to send you this email:
"I was given these specs for measurement: [pastes specs]. Our ad will bleed. Is 8.4x10.6 the trim size that I should then add bleed to, or does that number include the bleed? And if the latter, please let me know the exact trim size, as well as any relevant live area, so I can verify proper placement of elements."
And your answer to me is this:
"You can send us the ad in full bleed with 8.4"*10.6"."
That doesn't actually answer at least two of my questions. This ad is due to you tomorrow, and guess what? I'm out of the office tomorrow. And now it is after 6pm and I bet you're gone for the day and I won't get an answer until tomorrow. So that's pretty fucked up.
Seriously. Bleed. Trim. Live. Three specs every fucking publication should be able to provide in their sleep. WTF is wrong with you? Why do I have to ask for this even once, much less twice??
ETA: any other LJ tumbleweeds out here have an interest in a fb comm for this? I feel like everyone has migrated over there now; would we have a place to bitch amongst ourselves with commiseration again if we did?