Glad to see we're working on important stuff...

Jan 08, 2008 18:42

http://www.msnbc.msn.com/id/22558665/

Once-a-day Cialis approved by FDA

INDIANAPOLIS - Drug maker Eli Lilly and Co. has received FDA approval to offer its erectile dysfunction drug, Cialis, in a new daily dose.

The daily version will take pressure off users who would otherwise have a "shot clock" or window of effectiveness to worry about, Lilly officials say. Cialis also is offered at a higher dose that provides a 36-hour window.

With the daily dose, men will not need to take Cialis in anticipation of sex because it is already in their system, said Shawn Heffern, Lilly's U.S. marketing director for the drug.

"They've got a lot of pressure to perform, and the worst thing we can do is then put a shot clock on them or some limited amount of time ... where they need to have sex or otherwise it's out of their system and doesn't work," he said.

Lilly said in a statement the daily dose is geared for men who anticipate having sex twice a week or more frequently.

Cialis rang up $798 million in sales during the first nine months last year. In 2006, it registered $971 million for the full year, a 30 percent increase over 2005.

Cialis trails market leader Viagra in sales. The Pfizer Inc. erectile dysfunction drug collected $1.26 billion in sales during the first nine months of 2007.

Too bad we can't get some progress on the male birth control pill. (Yes, I KNOW it's a completely different set of processes.) The importance, of course, is on men being able to rise to the occasion.

Also, I wonder if insurance will cover this too.

Lastly, I notice there's not much moralizing and hand-wringing when it comes to drugs that affect men's sexual health. That apparently only comes into play when it affects OUR sexual health.

DV

I wish to note that I do not want to minimize the pain and embarrassment male impotence causes. I just can't help noticing the differences...

feminism

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