fuck supermarkets
I shouldn't have to drive all the way to a Whole Foods market or find my nearest deli in order to buy a standard one pound block of Swiss cheese. However, it appears this is becoming the case because tonight I was set on making fondue so I went to the Ralph's down the street. They didn't have any swiss besides the already sliced kind in a package. They sure as hell didn't have any Gruyere. I tried to find those pre-made fondue packets to no avail. I went directly across the street to VONS and it was the same deal, except VONS actually had one of those little gourmet cheese bins, but it was all generic VONS brand cheese, and there was no swiss! Should it really be this difficult to find one fucking 1 lb. brick of fucking generic swiss cheese. I'm not even asking for fancy shit. I don't want faancy shit. I just want the same thing my mom used to buy 10 years ago. Is it the neighborhood I live in? Is it because it's a poor community where people don't want to buy "fancy" things like swiss cheese? Or has society as a whole changed and there just isn't a market for that kind of thing anymore. It's hard to beleive that there may be so few people out there wanting swiss cheese that I can't even buy it, unaltered, in a supermarket. They're fucking supermarkets for fuck sake! I thought that was the whole reason why they got so popular in the last couple of decades, because people were supposed to find everything they wanted in one store. I thought that was benefit to myself as a consumer as the smaller, independently-owned markets went out of business. Or maybe us consumers are to blame. Maybe it's all the shitty parents of bratty ass kids who only want to eat string cheese and pre-cubed mild cheddar that comes in a bag, or out of a tube, or whatever other gimmicky fucking way marketers take advantage of average stupid Americans. Maybe because parents are so hell-bent on pleasing their kids and saving their precious time that they don't care and they just buy their kids whatever they want and never give them the chance to develop a more mature pallate. Or maybe society is just getting too damned convenient for its own good. Whatever the case may be, I'm still pissed, there is still no swiss in my fridge, there is still no fondue on my table, and there is no excuse.